You might be wondering what all the excitement is about if you’re one of the few small businesses that isn’t using social media yet. Can you get by with an e-newsletter and an optimized website, or do you really need to use it? The quick answer is that social networking is necessary, at least if you want to stay competitive and reach customers. Social networking is crucial for small businesses for the following three reasons.
It’s already being used by your customers.
Recent industry studies state that “Americans spend nearly a quarter of their online time on social networks and blogs.” This indicates that social media is already being used by your target audience. You need to be where your customers and prospects are if you want to reach them. By using social media, you may raise the likelihood that a sizable portion of them will see your marketing message.
You’ll have a competitive edge as a result.
Your competitors most likely use social media, even if you don’t. If so, you should incorporate it into your marketing plan right now to avoid falling behind. And don’t worry if your rivals haven’t joined social media yet; you can outshine them by using this marketing platform before they do.
It will facilitate communication with your customers and potential customers.
The majority of marketing channels are one-way; customers get the message that a business sends out. Social media allows you to converse with others. Social media facilitates the development of a fan and following community that views you as more than simply a company. Because people buy from individuals they trust, they will see you as someone they can trust.
Social media is a useful marketing tool for small businesses as well, so it’s not just for the big boys. Take the risk and benefit from everything that it has to offer because it is here to stay, at least for the near future.
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