Essential Business Branding

Essential Business Branding is a practical course designed to help entrepreneurs, startups, and growing businesses master the art of building a strong, memorable brand. From crafting a compelling name and logo to understanding the power of simplicity, authenticity, and consistency, this course guides you through the key elements that define brand success.
You’ll explore strategies like brand expansion vs. contraction, using publicity effectively, navigating subbranding, and how to position your brand in the digital age. Whether you’re launching a new business or rebranding an existing one, Essential Business Branding gives you the tools to stand out in a crowded marketplace and connect with your ideal customers—locally and globally.